What is a consultant?
• When questions become even more critical at the times of crossroads decisions and when decisions require an outside perspective.
• When research needs interpretation.
• When relying on market intelligence to help set direction.
• When you need to analyze your current position to accurately forecast your future position.
What makes a good one?
• One that can satisfy the needs and answer the questions prior to anyone even asking them.
• One that can bring to the table "real world" experiences.
• One that specializes in the field that you are working, and not just the category or service where you participate .
• One that has a broad base of experience and a focused approach to problem solving .
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